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From Consultation to Understanding: A Methodological Layer for Area Development
Wednesday September 23, 2026 4:15pm - 5:30pm CEST
William H. Whyte Room - Wroclaw Congress Center (RCTB)
Place-led development brings placemaking into commercial area development. The idea: developers and cities work together with the people who will live, work, and spend time there to create a place that serves them.

That requires three parties to align: developers and investors want to de-risk their decisions, cities want their public goals delivered, and users want a place that truly serves them. These interests meet in one place: When users get real value, developers and cities do too. And a reliable understanding of what users really need is the basis for creating value for them. Consultation and co-creation help build this understanding, but people can rarely name their deeper needs, and what they ask for is not always what makes a place work. This workshop introduces a method, grounded in behavioral science, for turning those deeper insights into spatial solutions.

This session is especially relevant for developers, investors, and the placemakers working with them who want to reduce risk and create lasting value by bringing evidence-based thinking into their next area development project.
Speakers
avatar for Christian Vatter

Christian Vatter

Founder & Spatial Strategist, Rlevance
Christian Vatter is a behavioral psychologist and spatial strategist, and founder of the Berlin strategy studio Rlevance. For over twenty years he has applied behavioral science and human-centered design to the built environment. He redefined the passenger experience for Los Angeles... Read More →

Wednesday September 23, 2026 4:15pm - 5:30pm CEST
William H. Whyte Room - Wroclaw Congress Center (RCTB) Wystawowa 1, 51-618 Wrocław, Poland
  It Takes a Village to Shape a City, workshop
  • global Y

Attendees (6)


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